2013 Artist-in-Residence Danny Ingrouville
2013 Artist-in-Residence Danny Ingrouville
2013 Artist-in-Residence is Visual Merchandising and Display Expert Danny Ingrouville
Danny interned with the world famous department store Harrods in London England and apprenticed with Club Med. He has owned and operated Bushel and a Peck, a display service since 1989 working with clients such as Ralph Lauren, Tilly Endurables, Royal Ontario Museum, Roots Canada, Marks and Spencer, Ostrander Jewelers, Spanner as well as independent retailers. Danny has also worked for Visions Display Company, was Head of Visual Presentation for Roots Canada and worked in visual merchandising for the Bay. Danny is currently a professor with the Visual Merchandising Program at Conestoga College teaching a variety of courses.
Danny will share his expertise and enthusiasm to teach, support and facilitate the creation of store design, layout and merchandising displays that create a vibrant retail experience to attract and motivate patrons. These free, engaging educational experiences will appeal to store owners, restaurateurs and their staff of all backgrounds, home stagers and home owners, event organizers and anyone interested in creating dynamic visual environments.
FREE WORKSHOPS AND LECTURES
Please pre-register by contacting Sophie McCann, Arts Coordinator at mccanns@cambridge.ca 519-740-4681 ext. 4367
Maximizing Sales Through Store Design and Layout, Thursday March 21, 7-9pm
Target markets, types of stores, layouts, floor plans, art, drama and themes, principles and elements of design, positive and negative space, create ambiance and an engaging environment
Inspiration - Window and Interior Display, Thursday April 18, 7-9pm
Creating a theme, window display ideas, design inspirations, signage, effective placement of product and props
The Power of Props, Thursday, May 16, 7-9pm
Dynamics of props, where to purchase props, using found objects effectively as risers, props, and merchandisers, hands on how to create props, cross marketing
Creating the Destination Cambridge Program & Event, Thursday June 20, 7-9pm
This will be a workshop for all those participating in the Destination Cambridge Program (see below) to build a visual element (prop) that will be present throughout all stores/businesses.
Home for the Holidays, Thursday, September 12, 7-9pm
Prepare your store to be a sparkling stage in the holiday season, designing and decorating garlands and trees, Shabby Chic to extreme glamour; traditional to modern, lighting windows and interiors, holiday props and how to make your own.
FREE ADVICE AND ASSISTANCE
Danny will be available to any retailer who requests in-store advice and assistance as well as hands-on detailing when possible. Please contact Danny at the phone number or email below for more information.
DESTINATION CAMBRIDGE PASSPORT PROGRAM & CELEBRATION
Participating retailers who implement the design techniques and elements presented in the workshop series will have the opportunity to participate in the Destination Cambridge Passport Program and Celebration.From September 12 to October 19 the public will be invited to visit the newly designed and merchandised stores with a passport to be stamped at each location. Completed passports will be handed in at the arts centre for a swag bag full of gifts and discounts from retailers. A special party will be held at the Centre for the Arts on October 19 to celebrate the store transformations and view an exhibit of before and after photos.
Contact and Program Information
Danny Ingrouville, 519-740-4681 ext. 4491 ingrouvilled@cambridge.ca
Sophie McCann, Arts Coordinator, 519-740-4681 ext. 4367 mccanns@cambridge.ca